Campaign design for Mercy Project centered around responsible, strategic storytelling. It included content creation and copywriting as well as the factual portrayal of stories and voices unique to the process and successes of the organization. It solved the challenge of conveying the day-to-day lives of families and children in Ghana to supporters across the ocean through photos, videos, and relational storytelling – but did so with cultural integrity and honor.

I Am Mercy Project: campaign design + photo shoot developed around four individual family stories, each one representing a Key Value of the organization – reunification, hope, education, and empowerment

social media content + e-marketing monthly newsletters retaining consistent visuals

webpage content of individual family stories with internal pages for scrolling photo albums and personal narratives // copywriting by Chris Field, site built by Paper Tiger

multi-page supporter campaign booklet highlighting organization’s mission statement, each family story, and organizational statistics

A Journey to New Life: creative direction for teaser video highlighting four families for the I Am Mercy Project series // script by Chris Field, film & edit by Andrew Kilzer
feature videos developed for this series: Belinda, Eli, Rebecca, and Rejoice : film & edit by Andrew Kilzer

Letterboard: campaign design + photo shoot developed for end-of-year donor communication

social media content with consistent visuals for storytelling

Voices of Freedom: photo shoot + personal interviews + copywriting + social media & website content with the goal of hearing directly from older children in the Mercy Project program