The Baylor Scott & White Bryan/College Station Marathon is the highest-rated marathon in the state of Texas according to Marathon Guide. It hosted well over 20,000 runners in its first 10 years and raised more than $900,000 for local children's charities during that time.

Design for the BCS Marathon carried established global branding into all aspects of event production and visuals, including marketing & advertising, apparel, billboards, large-scale graphics and banners, swag items, and social media to maintain a consistent style and runner experience.

global branding + logo design by The Bright Agency

BCS Kid’s Marathon: apparel

branding oversight & design for BCS Marathon: apparel + swag

posters + fliers + banner & Google ads + print & magazine ads

newspaper ads for The Eagle to thank local sponsors

large banner design for Runner’s Expo // photographs by Larry Field

large Runner’s Expo banner celebrating the 5th Anniversary of the race: displayed every participating runner’s name across all 5 years

billboard campaign development + creative direction + design for Year 7 of the race // drone photographs by Larry Field

billboard campaign development + design for Years 8-11 of the race

anniversary design + apparel for Year 10 of the race

large-scale wrap design for race finish line // print production by AlphaGraphics